HISTORY
I found myself working in advertising when I was 20 years old. I learned the basics of graphic design and a lot about branding. After 3 years I've started my own small agency working with local brands and entrepreneurs. I had big plans and pictured my agency's name on a big city light. Well, that didn't happen, so after almost 2 years I decided to move to Bucharest and started working in agencies like Friends, iLeo, Saatchi & Saatchi. I've seen some stuff happened in those years: I've done campaigns with zero budget, I've lost and won pitches, office nights, clients and worked with a lot of great people. You can now find me @Graffiti BBDO
AWARDS
Gold Winner @ World Luxury Awards
Shortlist @ Cannes Lions
Gold Winner @ Effie Awards
MINI INTERVIEW
Tell us what drives you. How do you overcome creative block?
The drive is ruled by a feeling. I called it The Rush and it happens when I’m imagining a great idea come to life. Sure you get stuck once in a while but somehow that's the beauty of it: to crack it.
What’s the greatest thing advertising has taught you?
People. The way they think and act, the way they work, feel and create products. It taught me about their universe. About our universe, our world. It helped me to learn a lot about myself.
I found myself working in advertising when I was 20 years old. I learned the basics of graphic design and a lot about branding. After 3 years I've started my own small agency working with local brands and entrepreneurs. I had big plans and pictured my agency's name on a big city light. Well, that didn't happen, so after almost 2 years I decided to move to Bucharest and started working in agencies like Friends, iLeo, Saatchi & Saatchi. I've seen some stuff happened in those years: I've done campaigns with zero budget, I've lost and won pitches, office nights, clients and worked with a lot of great people. You can now find me @Graffiti BBDO
AWARDS
Gold Winner @ World Luxury Awards
Shortlist @ Cannes Lions
Gold Winner @ Effie Awards
MINI INTERVIEW
Tell us what drives you. How do you overcome creative block?
The drive is ruled by a feeling. I called it The Rush and it happens when I’m imagining a great idea come to life. Sure you get stuck once in a while but somehow that's the beauty of it: to crack it.
What’s the greatest thing advertising has taught you?
People. The way they think and act, the way they work, feel and create products. It taught me about their universe. About our universe, our world. It helped me to learn a lot about myself.