Celebrities such as Thomas Edison or Steve Jobs are renowned as innovators, but what they truly are, in essence, is two of the world's greatest marketing geniuses. A revolutionary concept or a cutting-age idea alone won’t capture the masses’ interest unless they come wrapped in a good story, while answering to an authentic consumer’s need. During his keynote, Mihai Gurei, Managing Director at Intro, briefly addresses the main trends in contemporary marketing, designed to effectively connect the product to the potential client. Companies with a vision statement such as Apple, Nest, Tesla or Warby Parker all owe their success to a constant focus on the consumer’s needs. Building a personal brand has proved essential for many well-known designers, either star-personalities such as Philippe Stark, Marcel Wanders and Karim Rashid, or more discrete ones, such as Konstantin Grcic or the Bouroullec brothers.
Gabroveni Inn - Lipscani Street, no. 84-90
23rd of May
Gabroveni Inn - Lipscani Street, no. 84-90
23rd of May
