HISTORY
ROMANIAN DESIGN WEEK APPEARANCE
2015 // Fatum – Pinot Noir
Fatum is one of the top wines produced by Murfatlar’s wine cellar, M1. It’s a Pinot Noir rosé, that was launched in 2009, in a limited edition. Right from the start, Fatum had a very special story to tell, which mixed art and wine altogether. Every year, a Romanian artist was selected to design the label and capture its vision on destiny. “Fatum” is the Latin word for fate, a theme which was explored in the wine’s label by talented photographers, fashion designers or visual artists. For the 2014 edition, a young student at graphic design was chosen to create the label. Cristian Baciu’s interpretation on “fatum” is a puzzle that comprises many hidden symbols: an inverted eye, an hour glass or roads that lead to different directions. It’s a fresh approach for a premium wine label, with colorful and geometrical elements rooted in the street art culture.
Next Advertising is a local, independent advertising agency. It's a team of professional, experienced people, passionate about their work and involved 100% in their clients’ projects. They are entrepreneurs and offer their clients creative solutions based on the principle "what would I do if it was my own business." They launched and consolidated brands that produce value for their owners and partners (Banca Transilvania; Murfatlar / Unirea / Zaraza; Biofarm; Qfort; Fulga / Zuzu - Albalact).
ROMANIAN DESIGN WEEK APPEARANCE
2015 // Fatum – Pinot Noir
Fatum is one of the top wines produced by Murfatlar’s wine cellar, M1. It’s a Pinot Noir rosé, that was launched in 2009, in a limited edition. Right from the start, Fatum had a very special story to tell, which mixed art and wine altogether. Every year, a Romanian artist was selected to design the label and capture its vision on destiny. “Fatum” is the Latin word for fate, a theme which was explored in the wine’s label by talented photographers, fashion designers or visual artists. For the 2014 edition, a young student at graphic design was chosen to create the label. Cristian Baciu’s interpretation on “fatum” is a puzzle that comprises many hidden symbols: an inverted eye, an hour glass or roads that lead to different directions. It’s a fresh approach for a premium wine label, with colorful and geometrical elements rooted in the street art culture.
