Lowe & Partners // Artrocalcium 
Lowe & Partners //Bancpost 
Brand & Concept // Soseta3 
Leo Burnett // Telekom Prepaid 
Leo Burnett // Telekom Prepaid 
Lowe & Partners // Romanian Red Cross
HISTORY
Started working in Advertising while studying Communication, in 2011. Worked as a copywriter at Lowe and Partners and at Leo Burnett for big and small clients, like Telekom, Bancpost, Becks, Staropramen, Tic Tac, BRD, Terapia, Romanian Red Cross, Unicef and many others. Helped win important pitches and gained recognition within local festivals, with both creative executions and effective 360 campaigns. Accepted the challenge to become a Group Creative Director for the Telekom Prepaid Segment and, after winning the pitch, for the entire business.
AWARDS
2016 GRAND EFFIE (+ Gold Effie in Telecommunications, Silver Effie in Engaged Communities, Bronze Effie in Brand Experience) for TADAAAM SHOW for Telekom Prepaid
2016 Internetics Silver Trophies (in Online Branded Content, Brand Built Communities and Social Media Pages Categories) for TADAAAM SHOW for Telekom Prepaid
2016 Winner for Best Use of Content in the Telekom Media and Communication Awards for TADAAAM SHOW for Telekom Prepaid
2012 ADC.RO Silver Trophy in Print Category and Winner in Social Services and Public Awareness Category for Romanian Red Cross First Aid Trainings Campaign
MINI INTERVIEW
Tell us what drives you. How do you overcome creative block?
Block IS what drives me, making me want to overcome it. Give me a challenge and I'll never rest until solving it. If things hit a dead end, talking to people to discover fresh perpectives is always a great idea. If you believe that absolutely anyone can teach you something new, the possibilities of what you can achieve are endless.
What’s the greatest thing advertising has taught you?
Losing a fight does not mean losing it all. Give yourself some time and never give up (hope, determination and hard work), as efforts pay off in the end. If they don't pay off, then it's not the end :)
Started working in Advertising while studying Communication, in 2011. Worked as a copywriter at Lowe and Partners and at Leo Burnett for big and small clients, like Telekom, Bancpost, Becks, Staropramen, Tic Tac, BRD, Terapia, Romanian Red Cross, Unicef and many others. Helped win important pitches and gained recognition within local festivals, with both creative executions and effective 360 campaigns. Accepted the challenge to become a Group Creative Director for the Telekom Prepaid Segment and, after winning the pitch, for the entire business.
AWARDS
2016 GRAND EFFIE (+ Gold Effie in Telecommunications, Silver Effie in Engaged Communities, Bronze Effie in Brand Experience) for TADAAAM SHOW for Telekom Prepaid
2016 Internetics Silver Trophies (in Online Branded Content, Brand Built Communities and Social Media Pages Categories) for TADAAAM SHOW for Telekom Prepaid
2016 Winner for Best Use of Content in the Telekom Media and Communication Awards for TADAAAM SHOW for Telekom Prepaid
2012 ADC.RO Silver Trophy in Print Category and Winner in Social Services and Public Awareness Category for Romanian Red Cross First Aid Trainings Campaign
MINI INTERVIEW
Tell us what drives you. How do you overcome creative block?
Block IS what drives me, making me want to overcome it. Give me a challenge and I'll never rest until solving it. If things hit a dead end, talking to people to discover fresh perpectives is always a great idea. If you believe that absolutely anyone can teach you something new, the possibilities of what you can achieve are endless.
What’s the greatest thing advertising has taught you?
Losing a fight does not mean losing it all. Give yourself some time and never give up (hope, determination and hard work), as efforts pay off in the end. If they don't pay off, then it's not the end :)
