HISTORY
Skin Deep is a Romanian-based, apparel and jewelry brand, founded in 2015 which focuses on local production, sustainability and slowing down fashion.
SPECIFIC
It all started with a catchphrase. That word or those expressions that come to you almost randomly. First written on paper, they are adapted to a digital format keeping, as much as possible, the spontaneity of the initial gesture. The resulting texts are then adapted to products (T-shirts, hoodies, jewelry, underwear, tote bags).
ROMANIAN DESIGN WEEK APPEARANCES
2019 // Not Another Love Story
Manifesto
"This is not another love story. This is not another moment. This is not another t-shirt. This is not another message. This is not another life. This is not another you. This is not another you buying this t-shirt. This is not another you buying this not another t-shirt and thinking about this message which is
not another message. This is not another you actually grasping the not another message on this t-shirt which is not another t-shirt. This is not another you in this moment, which is not another moment, grasping this not another message, thinking about life, which is actually not another life.
This is not another you wearing this not another t-shirt and thinking about that not another life which consists of many love stories.
But this is not another love story and at the same time this is not another you.”
Skin Deep is a Romanian-based, apparel and jewelry brand, founded in 2015 which focuses on local production, sustainability and slowing down fashion.
SPECIFIC
It all started with a catchphrase. That word or those expressions that come to you almost randomly. First written on paper, they are adapted to a digital format keeping, as much as possible, the spontaneity of the initial gesture. The resulting texts are then adapted to products (T-shirts, hoodies, jewelry, underwear, tote bags).
ROMANIAN DESIGN WEEK APPEARANCES
2019 // Not Another Love Story
Manifesto
"This is not another love story. This is not another moment. This is not another t-shirt. This is not another message. This is not another life. This is not another you. This is not another you buying this t-shirt. This is not another you buying this not another t-shirt and thinking about this message which is
not another message. This is not another you actually grasping the not another message on this t-shirt which is not another t-shirt. This is not another you in this moment, which is not another moment, grasping this not another message, thinking about life, which is actually not another life.
This is not another you wearing this not another t-shirt and thinking about that not another life which consists of many love stories.
But this is not another love story and at the same time this is not another you.”
