HISTORY
Founded on the 10th of January 2013, this agency has set out to remind the world that there is no room for compromises when it comes to developing & implementing a creative concept.
SPECIFIC
The agency’s core value is being creatively courageous, this will be the basis for their competitive advantage & differentiation point compared to other agencies. Employees will not shy away from outrageously doable ideas because clients will offer their full support. This desire of reinventing how advertising is seen & done is deeply embed in the work culture which drives the company forward & motivates its people. In order to achieve this, there is a constant search for clients who value quality over quantity. In order to persuade clients into cooperating the agency has two key words, trust & commitment. In a relentless pursuit of pushing boundaries, challenging norms & beating the status quo, V8 aims towards becoming the “to go” agency when thinking about high quality, innovation & flawless executions.
Founded on the 10th of January 2013, this agency has set out to remind the world that there is no room for compromises when it comes to developing & implementing a creative concept.
SPECIFIC
The agency’s core value is being creatively courageous, this will be the basis for their competitive advantage & differentiation point compared to other agencies. Employees will not shy away from outrageously doable ideas because clients will offer their full support. This desire of reinventing how advertising is seen & done is deeply embed in the work culture which drives the company forward & motivates its people. In order to achieve this, there is a constant search for clients who value quality over quantity. In order to persuade clients into cooperating the agency has two key words, trust & commitment. In a relentless pursuit of pushing boundaries, challenging norms & beating the status quo, V8 aims towards becoming the “to go” agency when thinking about high quality, innovation & flawless executions.
BEST WORKS
2015 // NAPOLACT - Intihna.ro
A content platform built in order to develop loyalty for Napolact using user generated & brand content. It spans across 5 categories: Rest, Food, Movement, Nature & DIY. In these categories people can share the experiences which moved them the most in the form of articles. Moreover, there is a “Rest Map” where people can pin & find other people’s pins all over the map of Romania. These pins are favorite leisure spots of the author’s & some are also linked to an above mentioned article.
A content platform built in order to develop loyalty for Napolact using user generated & brand content. It spans across 5 categories: Rest, Food, Movement, Nature & DIY. In these categories people can share the experiences which moved them the most in the form of articles. Moreover, there is a “Rest Map” where people can pin & find other people’s pins all over the map of Romania. These pins are favorite leisure spots of the author’s & some are also linked to an above mentioned article.
2015 // BECK`S - German prize expedition
A national consumer promotion which combined the digital & real worlds through a Facebook app. Over the course of 9 weeks, people could follow a barge bringing the grand prize from Germany to Romania, on a website which also broadcasted images & movies in real time. Through an app, users could sail the barge, in a game, through segments, taken from Google Earth, which were taken from the real trip. Real weather conditions from the barge were included to increase or decrease difficulty.
A national consumer promotion which combined the digital & real worlds through a Facebook app. Over the course of 9 weeks, people could follow a barge bringing the grand prize from Germany to Romania, on a website which also broadcasted images & movies in real time. Through an app, users could sail the barge, in a game, through segments, taken from Google Earth, which were taken from the real trip. Real weather conditions from the barge were included to increase or decrease difficulty.
2015 // BECK`S - Beck’Scape Room
A digitally driven, 360 activation campaign for Beck’s Gold. The purpose was to act as a teaser before launching the product itself. Participants had to compete, together with friends, in a Facebook app before being drafted for an offline activation. This activation was an Escape Room, built by Beck’s in a container, in which participants would discover the Beck’s Gold bottle if they completed all the challenges. This container went to Bucharest & 4 other cities before the campaign ended.
A digitally driven, 360 activation campaign for Beck’s Gold. The purpose was to act as a teaser before launching the product itself. Participants had to compete, together with friends, in a Facebook app before being drafted for an offline activation. This activation was an Escape Room, built by Beck’s in a container, in which participants would discover the Beck’s Gold bottle if they completed all the challenges. This container went to Bucharest & 4 other cities before the campaign ended.
2014 // VODAFONE - The Wreck in Costinesti
A guerilla campaign with a PR agenda for Vodafone. The result was a graffiti art done in 4 days on the iconic wreck found in a popular tourist area with help from a young graffer. The purpose was to promote initiative in the general populace & show them that being positive is always better. Using only earned media amounting to over 50000 euros & appearing on 24 national publications while increasing tourist activity & keeping the locals happy, this campaign was made local history.
A guerilla campaign with a PR agenda for Vodafone. The result was a graffiti art done in 4 days on the iconic wreck found in a popular tourist area with help from a young graffer. The purpose was to promote initiative in the general populace & show them that being positive is always better. Using only earned media amounting to over 50000 euros & appearing on 24 national publications while increasing tourist activity & keeping the locals happy, this campaign was made local history.
2014 // VODAFONE - Indygen Internet cannon
An interactive 360 sampling campaign for a new type of prepay for phones. A real cannon was built & moved for 5 weeks in 5 different cities for passers to use & possibly win one of the prepays for their friends. They had to log-in with their Facebook & control the cannon in real time. To avoid building up a queue, a practice game has been invented identical to the real setup. There was also live streaming available for fans to see what was happening.
An interactive 360 sampling campaign for a new type of prepay for phones. A real cannon was built & moved for 5 weeks in 5 different cities for passers to use & possibly win one of the prepays for their friends. They had to log-in with their Facebook & control the cannon in real time. To avoid building up a queue, a practice game has been invented identical to the real setup. There was also live streaming available for fans to see what was happening.
