The Institute promovează industriile creative din România, urmărind să contribuie la modernizarea României. The Institute inițiază și organizează evenimente de 19 ani și a construit o comunitate ce reunește antreprenori, profesioniști și publicul industriilor creative din România.

Prin tot ceea ce face,  contribuie la construirea unei infrastructuri puternice pentru dezvoltarea antreprenoriatului creativ în țară, crește și diversifică audiența atelierelor, designerilor, micilor afaceri, agențiilor și manufacturilor, promovează antreprenorii și profesioniștii creativi pe plan național și internațional. 

Pentru idei, recomandări sau noutăți, scrie-ne la

Termeni și condiții ale The Institute și politica de confidențialitate a datelor cu caracter personal. 


Creative Bravery with Erik Kessels & Guests

News / 12 Feb 2019 /
  • Creative Bravery with Erik Kessels & Guests
  • Creative Bravery with Erik Kessels & Guests
  • Creative Bravery with Erik Kessels & Guests
  • Creative Bravery with Erik Kessels & Guests
  • Creative Bravery with Erik Kessels & Guests
Creative Bravery is an international conference & masterclass. For two days, Erik Kessels will talk about courage in advertising, about his most successful projects and will give tips & tricks for better portfolios.

Who the hell is Erik Kessels?
One of the legendary admen of Europe, Erik is the creator of ‘I AMsterdam’ - probably the most famous city brand in the world - and the creative behind dozens of famous global campaigns.
If you’re an advertising professional, marketer, designer, storyteller or just someone who loves to get inspired, don’t miss Creative Bravery - an international talk with legendary Erik Kessels & guests: Valentin Suciu – Creative partner la Jazz Communication & Mihai Coliban - Headmaster of St. Brendan School.

Day 1: Creative Bravery with Erik Kessels & Guests
Friday – February 22nd, 4 PM – 9 PM
Arcub – Gabroveni nr. 50-53, Bucharest

16:30 Get together, networking
17:00 Talk 1: Mihai Coliban, Headmaster of St. Brendan School & International Creative Director
17:20 Talk 2: Valentin Suciu, Creative Partner of Jazz Communication & President of ADC*RO
17:45 Coffee Break
18:00 Talk 3: Erik Kessels, founder of the legendary KesselsKramer, Amsterdam - Adman, Artist, creator of “I AMsterdam”, of some of the most mind-blowing Diesel campaigns and of the Hans Brinker Hotel ads, a man that's hard to ignore, whose works inspired generations of ad people.
19:15 Panel Talk: "The eternal dilemma of a creative mind - die selling groundbreaking work or live doing what you like?"
Moderated by Mihai Coliban - Headmaster of St. Brendan School | International Creative Director
Erik Kessels - Founder of the legendary KesselsKramer, Amsterdam
Laura Ionescu - Co-founder of “Dume de mestecat” | Creative freelancer
Valentin Suciu - Creative Partner of Jazz Communication | President of ADC*RO
Anca Ungureanu - Director of Identity and Communication at UniCredit Bank

20:15 Networking
21:00 End of event

Erik's talk will include:
Strong strategic ideas
Celebrating the unknown
Amateurs vs. Professionals
and Art-Direction
+ Recap with a Q&A

Day 2: Masterclass with Erik Kessels
Saturday – February 23rd, 9 AM – 4 PM
Institute, The Café – Stirbei Voda 104-106, Bucharest

The second day will start with a short portfolio "Blind Date" - this means that every person at the masterclass will bring their portfolio in a white envelope and everyone gets to randomly pick and present someone else's portfolio.
After this, Erik will touch ‘shorter’ topics, show examples and discuss them with the group.
This will be randomly intercepted by small exercises.

*Please keep in mind that:

1 - there are only 20 seats available on Day 2
2 - the candidates for Day 2 are kindly required to include their CV + Portfolio to their application for a pre-screening, after completing the form below. The pre-screening will be made by ADC*RO & St Brendan teams, only to make sure that we'll have a good mix of personalities and works.
3 - the registration for Day 2 will end on 19th of February and the final candidates will be announced on 20th February

I AMsterdam is a campaign made by Kesselskramer for Amsterdam – city branding. I AMsterdam was a photography exhibition as a promotion for the city of Amsterdam. Twenty well-known photographers, who were either born in Amsterdam or Amsterdam-based joined the cause and captured the city from their own perspectives, resulting in a personal and diverse portrait of contemporary Amsterdam. This campaign was about identity and

St.Brendan - School of Innovation in Transylvania is a team of exceptional, creative minds from all around the world, united by one goal: to create the boldest, bravest innovators Europe has ever seen. Brilliant creatives, entrepreneurs, professors, designers, architects, strategists, technologists. A super-team that will reinvent education.

Art Directors Club România (ADC*RO) founded in 2008 is a nonprofit association whose objectiv is to promote and recognize excellence in creativity. The organization's mission is to connect and bring together the strongest creative talents and provide them with tools for solidarity, generosity and professional excellence. Some of the most important projects of ADC Romania are: ADC*RO School, Top 3 ADC and ADC Focus.


Proudly brought to you by St Brendan School of Innovation & ADC*RO.
Partners: The Institute & IQads