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Leo Burnett Ukraine signs the campaign for ADCE Awards 2022

Article / 09 Sep 2022 / Andra Mihai
  • Leo Burnett Ukraine signs the campaign for ADCE Awards 2022
  • For this 31st Edition, ADCE invited the Ukrainian agencies to do the Awards campaign as a sign of support. 

  • Call for Entries is now open and all Ukrainian works will be able to enter for free.

  • The ADCE Awards include this year the Equal Star Award, created to recognize works that promote inclusivity, gender equality, and the fight against all types of discrimination. 

  • All winning works at European national competitions can submit until October 14th.

  • The 2022´s Edition of the ADCE Best of European Design and Advertising Awards is now open for entries. 
  • ADCE Awards exist to inspire, educate and unite, and this is why this year ADCE has invited the Ukrainian creative community to develop the Award’s communication campaign. Together with the Ukrainian club, the ADCE organized a pitch among 3 agencies: 22Buro, Leo Burnett Ukraine, and Saatchi & Saatchi Ukraine. With the aim of representing ADCE spirit, as well as shedding light on this time's matter, Leo Burnett´s proposal “Big Ideas Unite Europe'', was selected as the final concept that will embody this year's Awards campaign.
    Call for entries of ADCE Awards '22 are now open and the final registration deadline to submit works is October 14th. A jury made up of prominent and international leading creatives and designers from all over Europe will meet again in Barcelona on the 30th of November, at the Design Hub premises. They will be in charge of deliberating upon this year’s award winners, which will be announced on 2nd of December. 
    Ukrainian works will be entered for free
    The ADCE Awards is the only award system that brings together the best of European award-winning work under the same competition. Because of this, participation in the ADCE Awards is exclusively given to works that have been recognized at a national level, offering them international visibility and promotion. 
    Winners of ADCE-affiliated national clubs competitions are eligible to participate under advantageous conditions: free entry for Gold Award winners, and reduced entry fee for Silver, Bronze and/or Shortlist. To support the Ukrainian creative industry in these difficult times, this year, all Ukrainian entries will enter for free. 
    ADCE’s new Award: Equal Star 
    The new ADCE Equal Star Award has been created this year as a recognition to a work that promotes inclusion, gender equality and fights against all forms of discrimination. It also aims to celebrate creativity that overcomes stereotypes. 
    The new award is inspired by ADCI’s Equal Award, launched in 2017 together with the secretariat of the Presidency of the Italian Chamber of Deputies. 
    Like the other ADCE special awards (the European Star-Johannes Newrkla, the Genius Loci, and the Green Star), the Equal Star will be granted to those campaigns that stand out across all ADCE categories. They can be commercially driven or done for good, have had a real impact on society, and they must be comprehensible throughout Europe.
    About the Art Directors Club of Europe
    ADCE is the platform that allows its creative community to unite, interact, foster, explore, promote and celebrate creativity as a multi-solution approach. ADCE brings creatives together in Europe and beyond through its annual awards, events, educational programs, and publications. Internationally recognized as an authoritative voice, ADCE represents the best of local European advertising and design in an increasingly globalized market. ADCE believes in being a diverse, connected, and collaborative European creative community as a way of solving complex problems. 
    The Art Directors Club of Europe (ADCE) is a non-profit association headquartered in Barcelona. It comprises 22 professional clubs and associations of graphic design and advertising from 21 European countries: Austria, Bulgaria, Cyprus, Czech Republic, Estonia, Finland, Germany, Georgia, Iceland, Ireland, Italy, Latvia, Lithuania, Portugal, Romania, Slovakia, Slovenia, Spain, Switzerland, United Kingdom and Ukraine.
    Founded in 1990, the ADCE strives to foster excellence in graphic design and advertising creativity at a European scale. The association represents more than 7,000 professionals from the field and gives visibility to the best works accomplished locally. The current president is Alexander Schill, Global Chief Creative Officer of Serviceplan Group.
    Check here all the information regarding the registration process
    More details on Twitter / Facebook / Instagram / Youtube