VICTOR BARTIS

HISTORY
Victor Bartis is a graphic designer shaping brands and visual identities. With logos, symbols and other work featured in books and exhibitions, he is passionate about creating graphic personalities that are authentic, different and stand on their own.

SPECIFIC
Working internationally from Romania, as a freelancer, on projects ranging from fresh start-ups with a brand new message, to multinational corporations refining their discourse.

ROMANIAN DESIGN WEEK APPEARANCES

2019 // Hell’s Heaven. Romanian Art Between Mass and Blasphemy
With the official opening of the first private museum in Romania in 80 years — The Museum of Recent Art — the temporary exhibition “RAI din IAD” was one of three exhibitions to open. The exhibition addresses points of view on religion in recent art.

Victor Bartis was tasked with the visual identity, comprising of a key visual, art catalog and content for its web page, for which he chose to create animation accompanied by a textured sound.

His approach was expressing Heaven and Hell (RAI and IAD) as the two poles around which artists had gravitated, most of the times finding blends, or gray areas between the two. Creating an ambigram — a graphic element that reads either as RAI or IAD, depending on how the element was looked at — would fit this approach and gives way to a lot of graphic play.
Very importantly, this approach creates a visual solution that is open-ended and leaves room for interpretation, and does not limit how the exhibition should be seen.

2018 // Ion Grigorescu - The painted work 1963 - 2017
Edited by MARe/Museum of Recent Art in collaboration with Vellant Publishing House, “Ion Grigorescu. Painted work. 1963-2017” is the first catalogue Raisonne dedicated to a Romanian living artist. Grigorescu’s work is raw, visceral, destructive, disruptive and his visual manner is iconoclastic. For all of this, the catalogue is unpretty and raw, done within a visual statement.

Embodying the whole range of work, the volume is published in Romanian and English, with 700 illustrations in 512 pages. The catalogue is the product of 8 month of research done by Erwin Kessler, Cristian Vechiu, Carola Chișiu, Ioana Antonia Pearsică and Diana-Andreea Novăceanu, the wire is meant to embrace this effort made by an art critic that captured his essence.

2017 // Branding for a Law firm
Branding for Jantea & Asociates Law firm. The identity is inspired by the beautiful monograms used throughout history by any firm that took pride in their work and built a reputation on good practice. Law firms tend to treasure consecrated and well established values, so rendering this attitude and personality trough a contemporary monogram would communicate this, in an appropriate manner.

2017 // Branding for an architecture studio
Branding for Studio AE architecture studio. The identity uses a language that describes space in its simplest form – perspective lines. The identity is shaped using different perspectives, depending on the format of the graphic material – as long it is rectangular a new perspective is added to the set, enriching the visual identity and never feeling dull. This approach is fitting for a creative studio that does project based work.

2017 // Visual Identity for a jazz festival
The work for Green Hours Jazz Festival came out of the need to produce more materials with less budget. The poster folds into a brochure, given out to concert and in locations.
The graphics are a literal translation of experimenting the diverse jazz music herd in the Green Hours garden at previous festival editions.