2018 // SHOWROOM SSAB 
2018 // SHOWROOM SSAB 
2018 // SHOWROOM SSAB 
2018 // SHOWROOM SSAB 
2018 // SHOWROOM SSAB
HISTORY
AAstudio is a Bucharest-based studio established in 2005 by Alex Adam and Roger Pop. The studio promotes innovation and risk-taking regarding design. AAstudio has in its portfolio various design projects, such as scenography and stage settings for the film “Amen” directed by Costas Gavras, restoration and numerous residential interior design projects, with over 30 projects in Romania only.
ROMANIAN DESIGN WEEK APPEARANCES
2018 // Showroom SSAB
The aim of this project was using the wide range of materials provided by SSAB, while accurately emphasizing them. The main 3 areas are defined by a series of metal structures that emphasize the exhibited products, providing much-needed individuality. In spite of the natural lighting scarcity, the spaces are vivified by the lighting fixtures placed inside of these structures.
The lighting display facing the street is highlighted once the sun goes down, delivering an unique ambience, overwhelming the passersby. Being the vastest section of the showroom, this foremost space incorporates a diverse series of areas such as a functional showering compartment, and a discussion area where the wood embraces various ceramic elements, combined with the metaphor of the recurring metal structures.
A mixture of light fixtures and highly reflective surfaces “sharply arranged” solves the lack of illumination in the latter room. Besides, this personalized room also accommodates a custom-built functional lavatory with a waterfall disposed drainage, and a display area for a set of high rotating vertical panels.
AAstudio is a Bucharest-based studio established in 2005 by Alex Adam and Roger Pop. The studio promotes innovation and risk-taking regarding design. AAstudio has in its portfolio various design projects, such as scenography and stage settings for the film “Amen” directed by Costas Gavras, restoration and numerous residential interior design projects, with over 30 projects in Romania only.
ROMANIAN DESIGN WEEK APPEARANCES
2018 // Showroom SSAB
The aim of this project was using the wide range of materials provided by SSAB, while accurately emphasizing them. The main 3 areas are defined by a series of metal structures that emphasize the exhibited products, providing much-needed individuality. In spite of the natural lighting scarcity, the spaces are vivified by the lighting fixtures placed inside of these structures.
The lighting display facing the street is highlighted once the sun goes down, delivering an unique ambience, overwhelming the passersby. Being the vastest section of the showroom, this foremost space incorporates a diverse series of areas such as a functional showering compartment, and a discussion area where the wood embraces various ceramic elements, combined with the metaphor of the recurring metal structures.
A mixture of light fixtures and highly reflective surfaces “sharply arranged” solves the lack of illumination in the latter room. Besides, this personalized room also accommodates a custom-built functional lavatory with a waterfall disposed drainage, and a display area for a set of high rotating vertical panels.
