CHIC UTILITY

HISTORY
CHIC UTILITY is a collective enterprise of creative and craftsmen from different areas, having the same philosophy transposed into any object created by them and intended for sale: the sine qua non combination between idea, shape, functionality and quality.

SPECIFIC
True beauty is harmony between utility and form.

ROMANIAN DESIGN WEEK APPEARANCES

2019 // NIGHTWALK
Who needs seasons when fashion is a year round party?

Chic Utility is breaking the barriers & coming up with a concept as fresh as our designs.(yes, modesty is very last season): a yearly collection, with designs to fit each passing moment in one, and interseason capsules popping up every now and then.
Our colour palette is seasoned by neons and spiced by colour blocking & the year long party is inspired by none other than the aesthetic of vaporwave. We interpret the Vaporwave aesthetic as one which finds art in the media typically discarded by society like ads.

The proposed outfits come straight out of an urban mix from the 2010’s, as at their core there’s the love for street style, combined with comfort & lightness, however with the reoccurring sporty chic vibe.
The fabrics that comprise the new collection are lycra, silk, slicker, Chantilly lace, sequins, all lined with a pop of mesh here & there.

2018 // DIGITAL INSTIGATOR
The collection consists of 3 segments designed to satisfy women's desire to be chic without sacrificing their freedom of movement and comfort. The first segment, inspired by the Studio 54 era, features matching pieces for any evening outfit. The second one is dedicated to active life and contains outerwear but does not lose its chic look, and the last segment is a fresh air for all women who are tired of their ski suits. The combination of quirky synthetic silk, quilted and creases are perfect for après-ski parties, both in terms of utility and aesthetics.

One of the inspirational sources of the collection is the flamboyant personality and creativity of their collaborator and friend Emil Costrut.