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PANAMEA LIGHT BIKE

Who's who / 11 Apr 2019 / RDW team
  • PANAMEA LIGHT BIKE2019 // PANAMEA light bike
  • PANAMEA LIGHT BIKE2019 // PANAMEA light bike
  • PANAMEA LIGHT BIKE2019 // PANAMEA light bike
  • PANAMEA LIGHT BIKE2019 // PANAMEA light bike
  • PANAMEA LIGHT BIKE2019 // PANAMEA light bike
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HISTORY
PANAMEA is a Romanian city bicycle brand, built by two advertising creatives with vintage bicycles refurbishing and t-shirt businesses background. After 4 years of refurbishing vintage bikes – Atelierele Grivița – Cătălin Stanciu teamed up with Daniel Moisa - UaiUai t-shirt company - and channeled their creative energy and their experience in advertising to create a lightweight and fashionable city bicycle. And so, on 1st of May 2018 they launched PANAMEA - the city bike as light as a feather.

2019 // PANAMEA light bike
The PANAMEA challenge was to create a stylish city bicycle that makes the customers’ life easier. The name is the concept essence - a city bicycle as light as a feather. Visually inspired by the aero track bikes, its fluid design, with curvy lines, round edges and aerodynamic shape give it a sporting profile which creates distinctive and head-turning road presence. The black matte finish and the aluminum branding letters give a premium look. Besides the design, PANAMEA had to be lightweight too, so the parts were choosing to have a light weight, a stylish design and to be reliable. From the customers’ experience point of view, having a lightweight bike means less effort (7.9 kilos bike is easier to ride compared with 14 kilos one), easy to handle, easy to store, easy to carry. All these attributes make from PANAMEA a thrilling experience.