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ABSOLUT GLOBAL CREATIVE COMPETITION la RDW

Articol / 20 Mai 2019 / The Institute
  • ABSOLUT GLOBAL CREATIVE COMPETITION la RDWABSOLUT GLOBAL CREATIVE COMPETITION
  • ABSOLUT GLOBAL CREATIVE COMPETITION la RDWABSOLUT GLOBAL CREATIVE COMPETITION
  • ABSOLUT GLOBAL CREATIVE COMPETITION la RDWABSOLUT GLOBAL CREATIVE COMPETITION
  • ABSOLUT GLOBAL CREATIVE COMPETITION la RDWABSOLUT GLOBAL CREATIVE COMPETITION
  • ABSOLUT GLOBAL CREATIVE COMPETITION la RDWABSOLUT GLOBAL CREATIVE COMPETITION
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Expoziția finaliștilor locali

Global Creative Competition a luat naștere din dorința de a curatoria cei mai expresivi artiști din lume pentru a identifica următorul artist colaborator ABSOLUT. Inițiativa a venit ca o continuare firească a colaborării ABSOLUT din ultimele patru decenii cu peste 550 dintre cei mai creativi artiști de talie mondială. Anul acesta, Global Creative Competition a ajuns în premieră și în România, oferind artiștilor locali șansa de a duce mai departe tradiția creațiilor ABSOLUT.
În prima etapă a competiției, dintre toate lucrările înscrise din România, a fost selectat un câștigător local, s-a calificat apoi în competiția globală.

CĂȘTIGĂTOR LOCAL
LOVE, Sebastian Pren 

People should be free to love who they choose.
The illustration is a play on the concept of free love, going against the walls sometimes imposed by society, culture or religion, an invitation to just feel free to love whoever regardless of sex or cultural background, in a deep, empathic, human way. And that at the end of the day, love should be about sharing experiences, togetherness and having fun.

FINALIST competiţia locală
Alexandra Poenaru
Everyone should be free to express themselves.

We want to express ourselves to feel that what we feel is real. Our joy, our pain, our anger, our love.

FINALIST competiţia locală
Andrei Nicolescu
People should be free to love who they choose.

Each of us is unique in his or her’s potential.
This is the principle behind the illustration submitted for the competition. In order to initiate the conversation about change and a diverse mindset, free of deeply-rooted notions and prejudices. If art is an integral part of our lives, then through creativity and freedom of expression we can bring real changes and even improve the world no matter which platform we can use.
Thus, creativity and freedom of expression are essential values for an artist. The two intertwine in the colorful composition, with elements that symbolize equality between people, no matter where they are from as well as gender equality, fundamental values of the Absolute Competition.
With creativity as a catalyst, the image becomes a dynamic picture, symbolizing the multicolored and vibrant osmosis of a free society. The hands intertwine euphoricly, expressing the love that has been unshackeled, sharpening the values that unite us, and guiding us towards a near future in which we all seek a better path full of diversity and originality.

FINALIST competiţia locală
Cristina Dascălu
Everyone should be free to express themselves.

Love yourself, love nature... meaning everything around us is interconnected so if you have self love, you have to have love for nature too. Nature gives us an experience to know more about ourselves and our beingness that is why it is advisable to respect and love nature, the way you love and respect yourself.

FINALIST competiţia locală
Diana Stănciulescu
All brands should act in a sustainable and transparent way

This illustration shows the personified spirit of nature, in a lush environment, encompassed by and seen through a bottle of Absolut. The technique used is a mix of vector art and hand-drawn lines, representing the ideal coexistence of the natural and artificial. The night landscape and the character's state of longing are a hint to Absolut's tagline, "Create a better tomorrow, tonight": the spirit of nature hopes for a better tomorrow.

Vizitează expoziţia finaliştilor locali ABSOLUT GLOBAL CREATIVE COMPETITION la Romanian Design Week 2019.