BEGINNINGS
I graduated High School of Arts in Cluj, in 1990; I spent three years with my teacher Sbarciu, learning to hate brown and not to use an eraser. Basically everything. In my unemployed book at the time I was called “graphic man”. That’s what I am today, I think. Graphic man, not unemployed. I felt my six years I spent later at the Faculty of Fine Arts in Design as a martial arts school, where I have absorbed more in theory but no practice. Let’s not forget though, there I learned how to turn on the computer.
CAREER
The only chance back then, in 1996, was to sit down and reset everything from manual to digital. First job of mine - with lunch break, salary and everything else – was with Vitrina advertising, it was all due to Ms. Mihaela Russian, whom I thank that she ignored the technical issue of the matter. I resisted heroically for four years in advertising, then, in 2004, I shifted, going to Branzas design on branding, the least cerebral part of the design.
BRAND/BUSINESS
I started my own business in 2007, without a preset goal, virtually “to get out of my parents' house”, to set my own priorities, my way of doing things and working hours. I don’t believe it is a philosophy, although I would always display a tagline, “we cannot accept subsequent complaints” or something like that. It is simple as a principle, as it is in tennis, I always expect fair-play.
TODAY
My main activity is now limited to identity and branding, with occasional creative sparks that come with sporadic events on the local market, but I cannot establish an area of interest. Orientation on the online as the “second-life” of marketing is strongly felt in classic graphic design and a permanent attempt to keep up is the number one concern, so learning is always on the agenda. On short, I think it's a tricky question, my sincere answer: We don’t have work to do.
TOMORROW
Personal development, I think this is it. The plan is to allow me to be surprised - preferably in a pleasant way - of what can be done in the next project. Briefly I cannot think of anything, in this field we have unlimited options, I take them slowly, as they come. Yes, the key word would be slow. That would be a plan.
DESIGN MANIFESTO
I have to admit that Romanian Design Week totally surprised me, by the wide scope and the program in general, specifically regarding its scope and I am glad that there is an initiative – regardless how small or important is it - in that direction. It is so frustrating to think that the only way to become somebody artistically (or financially, why not) is just leave abroad, in countries where they cannot spell your name correctly or all things are happening on the monitor. Thank you for the opportunity, for taking me out of my routine with this event.
I graduated High School of Arts in Cluj, in 1990; I spent three years with my teacher Sbarciu, learning to hate brown and not to use an eraser. Basically everything. In my unemployed book at the time I was called “graphic man”. That’s what I am today, I think. Graphic man, not unemployed. I felt my six years I spent later at the Faculty of Fine Arts in Design as a martial arts school, where I have absorbed more in theory but no practice. Let’s not forget though, there I learned how to turn on the computer.
CAREER
The only chance back then, in 1996, was to sit down and reset everything from manual to digital. First job of mine - with lunch break, salary and everything else – was with Vitrina advertising, it was all due to Ms. Mihaela Russian, whom I thank that she ignored the technical issue of the matter. I resisted heroically for four years in advertising, then, in 2004, I shifted, going to Branzas design on branding, the least cerebral part of the design.
BRAND/BUSINESS
I started my own business in 2007, without a preset goal, virtually “to get out of my parents' house”, to set my own priorities, my way of doing things and working hours. I don’t believe it is a philosophy, although I would always display a tagline, “we cannot accept subsequent complaints” or something like that. It is simple as a principle, as it is in tennis, I always expect fair-play.
TODAY
My main activity is now limited to identity and branding, with occasional creative sparks that come with sporadic events on the local market, but I cannot establish an area of interest. Orientation on the online as the “second-life” of marketing is strongly felt in classic graphic design and a permanent attempt to keep up is the number one concern, so learning is always on the agenda. On short, I think it's a tricky question, my sincere answer: We don’t have work to do.
TOMORROW
Personal development, I think this is it. The plan is to allow me to be surprised - preferably in a pleasant way - of what can be done in the next project. Briefly I cannot think of anything, in this field we have unlimited options, I take them slowly, as they come. Yes, the key word would be slow. That would be a plan.
DESIGN MANIFESTO
I have to admit that Romanian Design Week totally surprised me, by the wide scope and the program in general, specifically regarding its scope and I am glad that there is an initiative – regardless how small or important is it - in that direction. It is so frustrating to think that the only way to become somebody artistically (or financially, why not) is just leave abroad, in countries where they cannot spell your name correctly or all things are happening on the monitor. Thank you for the opportunity, for taking me out of my routine with this event.
