HISTORY
He started in 2002 as a Junior Copywriter in McCann Erickson. After 8 years, some awards and clients like Coca-Cola, BURN Energy Drink, Fanta, Sprite, Stella Artois, Golden Brau, Heineken, Tomi, Unilever, he accepted a challenge and became Chief Creative Officer for Momentum Bucharest. In 2012 Radu wanted something more so he started his entreprenurial adventure: Heist Industries, the only Community Marketing agency in Romania.
AWARDS
2005 Silver Drumstick in Golden Drum – „Safety Opener” Stella Artois
2008 Grand Prix in Print, Grand Prix in Food Category and Agency of the Year with Maggi Instant Soups Campaign
MINI INTERVIEW
Tell us what drives you. How do you overcome creative block?
I see advertising as entertainment, so the look of people enjoying moments, pieces of content or campaigns that I’ve created is the thing that gets me going. I never get blocked as I really enjoy what i do.
What’s the greatest thing advertising has taught you?
Keep it real. Your work should be first and foremost appreciated by normal people and not juries. Get out on the street and make people feel, laugh and have fun while doing so.
He started in 2002 as a Junior Copywriter in McCann Erickson. After 8 years, some awards and clients like Coca-Cola, BURN Energy Drink, Fanta, Sprite, Stella Artois, Golden Brau, Heineken, Tomi, Unilever, he accepted a challenge and became Chief Creative Officer for Momentum Bucharest. In 2012 Radu wanted something more so he started his entreprenurial adventure: Heist Industries, the only Community Marketing agency in Romania.
AWARDS
2005 Silver Drumstick in Golden Drum – „Safety Opener” Stella Artois
2008 Grand Prix in Print, Grand Prix in Food Category and Agency of the Year with Maggi Instant Soups Campaign
MINI INTERVIEW
Tell us what drives you. How do you overcome creative block?
I see advertising as entertainment, so the look of people enjoying moments, pieces of content or campaigns that I’ve created is the thing that gets me going. I never get blocked as I really enjoy what i do.
What’s the greatest thing advertising has taught you?
Keep it real. Your work should be first and foremost appreciated by normal people and not juries. Get out on the street and make people feel, laugh and have fun while doing so.
