The Institute promovează industriile creative din România, urmărind să contribuie la modernizarea României. The Institute inițiază și organizează evenimente de 19 ani și a construit o comunitate ce reunește antreprenori, profesioniști și publicul industriilor creative din România.

Prin tot ceea ce face,  contribuie la construirea unei infrastructuri puternice pentru dezvoltarea antreprenoriatului creativ în țară, crește și diversifică audiența atelierelor, designerilor, micilor afaceri, agențiilor și manufacturilor, promovează antreprenorii și profesioniștii creativi pe plan național și internațional. 

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Termeni și condiții ale The Institute și politica de confidențialitate a datelor cu caracter personal. 



Who's who / 19 Ian 2016 / RDW team
Outbox was launched in 2011 as *The Digital Agency, with the focus and mission of mixing creativity and technology to create awesome brand experiences.

The strategic approach of the agency is focusing on consumer path and mixing the best channels for each campaign, to create the most successful online communication for consumer brands. In terms of deliverables, the agency develops websites, social media channels management, social apps, mobile apps, augmented reality and virtual reality and uses any relevant class of technology that can be used in disruptive communication and that can create memorable campaigns. 

2015 // Original Pudding Consumer Campaign
National Consumer Promotion that offered participants, besides the campaign prizes, a set of 7 fairy tails for kids, narrated by a 3D teddy bear, on the campaign website. Each product had a unique code that unlocked a new story on the website. The objective was increasing purchasing frequency. The campaign overreached the objective by 280%
2015 // Fruzu Launching Campaign
Fruzu - innovative yoghurt desert with a unique package. The launching campaign included an augmented reality app that allowed the shoppers, upon scanning the product, to see the presentation video of the product right on the top of the package, in-store. The full channel mix also included a mobile website and Facebook and YouTube activations. 
2014 // Nescafe Milano Coffee QR
As an exhibitor at the Metro Expo B2B event, Nestle Professional needed an innovative way to promote the NESCAFE Milano vending solution. For this, Out-box produced QR codes made of sugar, that were carefully arranged on top of each cappuccino cup served at the stand by a professional barista. The latte art QR lead to a mobile video presentation of the NESCAFE Milano solution.
2014 // PURINA Facebook Page
A successful concept page, supported by 4 pet food brands of the NESTLE PURINA division. Due to the posting strategy, the online activations hosted by the page and to the way consumers formed a true community, the page has reached extremely high indicators in terms of engagement, virality and organic growth. 
2014 // Maybelline Facebook Page
Maybelline Romania - a benchmark page regarding consumer engagement and page responsiveness: 202,000 fans, 100% response rate, 37 min average response time.