The Institute promovează industriile creative din România, urmărind să contribuie la modernizarea României. The Institute inițiază și organizează evenimente de 19 ani și a construit o comunitate ce reunește antreprenori, profesioniști și publicul industriilor creative din România.

Prin tot ceea ce face,  contribuie la construirea unei infrastructuri puternice pentru dezvoltarea antreprenoriatului creativ în țară, crește și diversifică audiența atelierelor, designerilor, micilor afaceri, agențiilor și manufacturilor, promovează antreprenorii și profesioniștii creativi pe plan național și internațional. 

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Who's who / 19 Ian 2016 / RDW team
Performance - more than an approach or goal, it has become a long-term strategy for the STRATEGAD work since its launch in 2003.

In a digital field that continuously faces massive changes and a vast professional arena which allows the submergence in various industries, their
bet is to convert each possibility into an opportunity, through stories - written well, backed by data, enhanced by creativity. They sign those success stories that are memorable and strong enough to build long-lasting partnerships.


2015 // MedLife – iOS & Android Mobile App
The first mobile app of a Romanian private medical system, MedLife iOS & Android was designed as a unique medical guide – a doctor that’s always accessible to anyone, anytime. An 8-section architecture based on two criteria - utility and ease of navigation - structures a massive amount of information, which ranges from general data of the MedLife system to personal details or medical advice. Thus, all interested in their health or their loved ones’ can find help in the MedLife medical guide.

2015 // 
TP-LINK - Digital Marketing Performance Campaign
In a still-teenaged local market where the price-quality ratio is essential, The Reliable Choice - the brand promise of TP-LINK - can only be the global No.1 provider of WLAN products. It is the lifeblood of the newly-launched Digital Performance Marketing campaign, conceptualized, designed and deployed around the company’s product portfolio, on several selected channels.
2015 // BCR Pensii - has undergone a reconstruction process of the website’s code, design and architecture. Today it has become both an information tool for the BCR Pensii clients and an analysis instrument destined for the company’s employees, who now have access to data necessary for the design, evaluation and optimization of their sales strategies.

2015 // Philips LED Start -
2015 marked the third edition of the LEDStart ( competition, a B2B campaign destined exclusively to the salespeople of the Philips authorized distributors in 9 Central and Eastern European countries and designed to boost LED light sources & LED light fixtures sales within a loyalty program. The focal point of the annual competition, is a responsive, easy-to-use platform and the campaign’s performance-driving tool.

2013 // BAYER - BAYER Iubeste Animalele
Launched in the Spring of 2013 as a support tool for the BAYER Animal Health product range, the Facebook Page was designed as an online platform that can enable animal lovers to learn about life with pets and share moments & memories built with their furry friends. The community now counts almost 125,000 members, whom we constantly engage in the discussions and activities that define the Iubeste Animalele universe.