2019 // Perception – eL Seed 
2019 // Perception – eL Seed 
2019 // Perception – eL Seed 
2019 // Perception – eL Seed 
2019 // Perception – eL Seed
HISTORY
Cătălina Zlotea is a graphic designer with over 10 years of international experience in Romania, UK, Middle East and Indonesia. Over the years, she has worked and collaborated with eL Seed, Green School Bali, TED, Doha Film Institute, Saffron Brand Consultants, OurType. Cătălina holds an MA in Book Design from the University of Reading (2010). In 2015 she studied type design in Reading, UK (TDi), and she is currently pursuing a PhD at the same university.
ROMANIAN DESIGN WEEK APPEARANCES
2019 // Perception – eL Seed
Perception tells the story of the artwork with the same name by the French-Tunisian artist eL Seed. In 2016, eL Seed painted and anamorphic mural over 50 buildings in a neighbourhood in Cairo. The community in the Manshiyat Nasr, coptic christians, are marginalised because they are the garbage collectors of the city. In reality they have developed one of the most efficient recycling systems in the world.
Launched at MoMA, NY as a limited edition of 500, the book was designed in the same spirit as the artist's project. Each book is painted differently, together revealing the original calligraphy. The volume is printed on 4 types of paper, thus adding a tactile level to the editorial structure and a non-linear navigation experience, similar to the author's storytelling style. Interviews with members of the community are printed on recycled paper, hand-made by the people in the neighbourhood. This offers the reader a chance to directly connect with the characters in the story.
Cătălina Zlotea is a graphic designer with over 10 years of international experience in Romania, UK, Middle East and Indonesia. Over the years, she has worked and collaborated with eL Seed, Green School Bali, TED, Doha Film Institute, Saffron Brand Consultants, OurType. Cătălina holds an MA in Book Design from the University of Reading (2010). In 2015 she studied type design in Reading, UK (TDi), and she is currently pursuing a PhD at the same university.
ROMANIAN DESIGN WEEK APPEARANCES
2019 // Perception – eL Seed
Perception tells the story of the artwork with the same name by the French-Tunisian artist eL Seed. In 2016, eL Seed painted and anamorphic mural over 50 buildings in a neighbourhood in Cairo. The community in the Manshiyat Nasr, coptic christians, are marginalised because they are the garbage collectors of the city. In reality they have developed one of the most efficient recycling systems in the world.
Launched at MoMA, NY as a limited edition of 500, the book was designed in the same spirit as the artist's project. Each book is painted differently, together revealing the original calligraphy. The volume is printed on 4 types of paper, thus adding a tactile level to the editorial structure and a non-linear navigation experience, similar to the author's storytelling style. Interviews with members of the community are printed on recycled paper, hand-made by the people in the neighbourhood. This offers the reader a chance to directly connect with the characters in the story.
