ALEXE POPESCU

HISTORY
Alexe graduated Mechanical Engineering and then Graphic Design in Bucharest. His work covers different creative areas: photography, video art, stencils, fanzines, advertising, branding, packaging, product design, type design, book design and design education. Doru studied psychology and philosophy at Babes-Bolyai University in Cluj-Napoca. From 2006 he lives in Bucharest where driven by his passion for reading he builds his career in publishing. He works as publisher, translator and proofreader.

ROMANIAN DESIGN WEEK APPEARANCES

2016 // The Signage System at Carturesti Carusel
The Signage System at Carturesti Carusel was designed to ease the journey through the bookshop's floors and sections while trying to fit the existing interior design concept. The typography uses an old classic: Franklin Gothic Condensed. The materials/colors are: birch plywood, concrete, steel, forex, plexiglass. The printed boards are very easy to replace, being assembled in a "dovetail" way.

2015 // RO-KIT - Romanian Identity in 50 components (Alexe Popescu&Doru Someșan)

RO‑KIT is inspired by a similar project, “idarg”, discovered by Alexe Popescu in Buenos Aires, in 2009. Both try to present a country’s specifics using minimal expression means. Moreover, RO‑KIT is the result of the encounter of two people who felt equally challenged by the idea of realizing a “concentrate” of Romania, from a personal perspective. The choice of 50 identity elements is one of the self imposed limitations. Too few to cover the Romanian whole, but a sufficient number to offer a representative image of the country. The graphical challenge was finding expressive but geometrical solutions for each symbol, using a single line thickness. The literary challenge was approaching the subjects in a concise manner. The 50 components of the “kit” could be, for Romanians and foreigners, construction elements in assembling their own image of Romania.