As an independent department, Propaganda Brand New was founded in March 2011. But branding projects have been designed and implemented by Propaganda since 2002, the year of establishment of the agency.
They have a set of principals which guide their work:
1| Brand New design must be useful for the product it represents;
2| Brand New design must be aesthetic;
3| Brand New design must make the product understood;
4| Brand New design must be discrete;
5| Brand New design must pay attention to every single detail.
Propaganda Brand New starts from the strategic understanding of shelf display purchasing decision and from the consumers’ needs. Then they analyze the competition and focus on relevant differences in favor of the client.
They do not apply something that has already been tested or implemented because they believe that there are no success recipes. Each category has it’s own particularities and a specific market dynamics.
They have a set of principals which guide their work:
1| Brand New design must be useful for the product it represents;
2| Brand New design must be aesthetic;
3| Brand New design must make the product understood;
4| Brand New design must be discrete;
5| Brand New design must pay attention to every single detail.
Propaganda Brand New starts from the strategic understanding of shelf display purchasing decision and from the consumers’ needs. Then they analyze the competition and focus on relevant differences in favor of the client.
They do not apply something that has already been tested or implemented because they believe that there are no success recipes. Each category has it’s own particularities and a specific market dynamics.
