I’m a Computer Science graduate who likes ideas more than coding.
Started as a handyman in a small agency in Cluj, doing calendars and brochures.Then after finishing the ADC School, I got drafted by McCann Bucharest. A few years later, after stints at Graffiti BBDO and Publicis Bucharest and a return to McCann, I switched scenery and landed in the Middle East, where I spent almost 3 years at Saatchi & Saatchi Dubai.
Right now I’m back in Cluj, trying to close the circle and bake delicious ads with my beautiful people from Cake.
Cannes Lions, One Show, Facebook Awards, Eurobest, WARC, Cresta, Effies, Golden Drum, ADC Europe & Romania.
Tell us what drives you. How do you overcome creative block?
I’m just lucky to make a living out of something that I really enjoy.
There’s no such thing as a creative block, you can always think of a different angle.
There are a lot of tools or places where you can find inspiration, so I just keep pushing for a better idea.
What’s the greatest thing advertising has taught you?
I learned that people are amazing creatures. It also taught me some bad eating habits.